Kifund is the first spanish crowdfunding platform specialized in supporting exclusively film & new media projects.
What is KIFUND?
Kifund differential value with respect to existing collective financing platforms is its expertise in audiovisual, film and new media sector. This is the first experience in Spain and all Spanish speaking countries of crowdfunding platform exclusively for film and audiovisual media.
The focus on specialization comes from the belief that building a strong community around a common interest to promote the intrinsic exchange of crowdfunding are needed sectorial platforms. Hence Kifund is born, of the desire to be a meeting point for professionals and film and audiovisual lovers, and in order to weave a network of related contacts and take advantage of the power of community.
Kifund as web platform provides the creator a place to showcase their projects to the target audience and the possibility to obtain financing to achieve them. At the same time, allows the audience to stop being a mere spectator to move to actively influence in the development of audiovisual projects that interest them most.
For the creator, besides being a tool to get microfunds, Kifund is the place to present their projects to the world as it has their own space and a blog where keeping updated the progress of their work. The author is free to share, learn, contact and return to the community that supports him. Is only accountable to his followers and his micropatrons, while preserving the full rights to authorship and his work.
The audience finds in Kifund the chance to discover new and creative projects in scoop and gives them the opportunity to participate in it, collaborate and have fun in exchange for a small contribution. With its support they can belong to a great dream.
In short, the crowdfunding goes beyond the simple method of financing and also results in a means of approach between public and author, a formula that makes available to many more people the chance to achieve their goals, and thanks to Internet transforms the audience to a cultural activist decision-maker. It is a way to explore the democratization of culture and creation, and its path are crowdfunding platforms as Kifund.
What is not Kifund
It's not a finance company.
It's not a production company.
It's not a NGO.
It doesn't expect to be the only funding source for a project.
It's not a substitutive funding system of other existing methods.
What we offer
Platform access to collective financing
Kifund is a platform where creators can make their work known to the audience in order to get funding to cover a specific part of the project or its entirety. In exchange for the contributions of users, the author offers exclusive rewards, which may be material things (shirts, DVDs, signed posters, etc.), intangibles or unique experiences (appearance in the credits of a film, visits to sets, attendance to premieres, participation in special events with the crew...) or even economic returns through participation in the benefits of exploitation of the work. Although it is a collective funding, the creator always keeps the total copyright.
Film & New Media Community
Kifund is also a space for dialogue in which to build community and showcase the latest products in audiovisual format, or related to it. New forms of film-making, with versatile and economical technology, promote diversity of audiovisual proposals. Kifund intended to be a window to access to new contents in which each user decides which projects wants to support and for how much money.
Alternative channels of distribution
The influence of Internet that conditions and changes consumption habits it is also forming new channels of financing, production and distribution. Hence, another objective of Kifund is encouraging the dissemination of those projects that achieve their goal in Kifund and are carried out. In this sense, Kifund works to establish partnerships with national and international festivals, video on demand platforms (VoD), online television and other alternative distribution initiatives in order to disseminate and facilitate the exhibition of the work that spent with success for the platform.
Which projects have their place in Kifund
In Kifund have their place all projects related to audiovisual, film and new media that are original, creative, innovative and seek funding to carry out fully or partially.
All the creators have a place, from established professionals to emergent authors or amateurs.
The platform can attend short and feature films of any genre (fiction, documentary...), web-series, videoclips, video art, film festivals, development of new distribution platforms (VoD), books and magazines about filmmaking, etc...
To ensure that works meet quality standards and are viable projects, Kifund makes a selection prior to publication on the platform.
For what could you seek funding. Examples
-For a feature film, short film, teaser, trailer, web series, music video
-To pay a subtitle
-For rental equipment or infrastructure
-To cover distribution costs in festivals
-To cover marketing and advertising campaigns
-For promotional material
-To pay a DVD edition
-To pay for the publication of a book, magazine or other publication related to the cinema and audiovisual creation
-To prepare a sample, a festival, a film series, a film talk.
What is Crowdfunding
The crowdfunding or collective financing is an alternative and innovative way to get funds to implement or carry out projects, and is based in the idea that the sum of small individual contributions (which alone are not decisive) grouped with a common purpose may become the key to developing an activity. The spirit of crowdfunding feeds from various sources such as the classic patronage or the cooperative movement, but its novelty lies in the use of social networks and their multiplier and agglutinative power.
The history of crowdfunding is very recent. The crowdfunding originates in the United States and has as a precedent in charitable donations or the funding of political campaigns. Between the late 90's and first half of the decade of 2000 take place in countries like USA, UK and France the early experiences of collective financing in the world of music and film, promoted and managed directly by authors. It was in 2008 that born in USA the first crowdfunding platform as such, IndieGoGo. A year later appears Kickstarter, the other major global reference platform. Two years later, in December 2010 and with a week apart, emerge in Spain Lánzanos and Verkami, micropatroning pioneers in this country. Simultaneously, throughout the first half of 2011, are emerging in Europe (including Spain) and Latin America different approaches and variants of the matter. At the time, develops in Barcelona the Film Crowdfunding platform Kifund, whose launch comes in September 2011.
Despite the increasing proliferation of platforms for collective financing, this is still a very young and unknown method for most audiences in Spain. However, an economic downturn with public subventions increasingly meager, combined with the universalization of Internet and therefore the emergence of new social habits and cultural consumption, fosters the emergence of these platforms.
In this context, Kifund is positioned as the Spanish platform with an international vocation, paradigm of collective funding devoted exclusively to activities in a particular area: film and audiovisual production in all its forms and genres.
How does crowdfunding work in Kifund?
For the creator:
1.- Have an idea
2.- Publish your project in Kifund previous validation
3.- Get the 100% of your economic target in a maximum of 90 days
4.- Give you patrons their reward
For the patron:
1.- Explore the projects in Kifund
2.- Make a pledge
3.- Only if the project achieves the 100% the payment of the pledge will be done
4.- The creator brings out the project thanks to your support and you receive your reward
What happens next
For patrons / kifunders
If the project has achieved 100% you will receive an email from Kifund explaining that the project has reached its goal and your credit card will be charged with the amount contributed.
If the project does not get 100% you will be informed that it has not achieved the goal, so you won't have any credit card charge.
Once the project has finished the creator will contact you to complete the details to send you the reward in a timely fashion.
For creators
One of the aims of Kifund is to help the production and distribution of creative and quality audiovisual projects that have financial difficulties, by providing a web platform through which to seek the necessary capital.
In the same way we encourage the spreading of those projects that achieve their goal in Kifund and are carried out.
